Built for Nigeria. Designed for Africa.
DUNE's four trust subsystems — Identity, Documents, Escrow, Trust Score — are jurisdiction-agnostic primitives. Local adaptations cover identity providers, document types, banking partners, and legal partners. The core platform travels. Target deployment time per new market: 90 days.
Where DUNE launches, where DUNE expands.
Click any market for detail on launch timing, local partners, and the city-level beachhead within each country.
$24B Lagos GMV
$4B Accra GMV
$6B Nairobi GMV
$0.8B Kigali GMV
$18B GMV
$2B Abidjan GMV
$3B Dar es Salaam
Ethiopia · Senegal
Phase 0 · the beachhead. Where DUNE proves the model works.
Nigeria is the launch market for two reasons: the trust deficit is most acute (1 in 3 transactions involves fraud), and the diaspora capital flow is largest ($5.4B annually targeting Nigerian property). Win in Nigeria, every other African market becomes easier.
Why Nigeria first.
Largest trust deficit. Lagos State Lands Registry data shows 33% of property transactions involve fake documents, disputed title, or fraud. South Africa, by contrast, has a working deeds office — the trust problem there is less acute.
Largest diaspora capital flow. Nigerian diaspora remittance is $23B/year, with an estimated $5.4B targeted at property. That's a market that exists, that has money, and that cannot transact safely today.
Regulatory readiness. NDPR, NIMC's NIN, CBN open banking framework, and BVN are simultaneously usable for the first time. The legal substrate exists for a trust platform to operate compliantly.
Digital critical mass. 156M Nigerian smartphone users, 73% of adults online, 90M+ WhatsApp Business users. The audience that needs trust infrastructure now has the bandwidth to use it.
Launch cities
Lagos
Primary beachhead. ~$24B annual residential GMV. Highest diaspora-buyer concentration. VO + Concierge team in place from day one.
Abuja (FCT)
Secondary launch market. ~$8B annual GMV. Higher concentration of government and institutional buyers. Distinct legal substrate (FCT vs. State).
Port Harcourt
Phase 0.5 candidate (Month 9). Oil-sector wealth, growing diaspora property demand. Lighter VO footprint, leveraging Lagos team initially.
Phase 1 · West Africa expansion. Accra-led.
Ghana is Phase 1's anchor market in West Africa. Mature digital identity (Ghana Card), strong UK remittance corridor, and a comparable but less-fraudulent property market than Nigeria. The deployment leverages the Nigeria platform with Ghana-specific identity provider, document types, and a Ghanaian banking partner (to be confirmed). Local legal partner search underway.
East Africa anchor. Nairobi-led.
Kenya brings mature digital identity infrastructure (Huduma Namba, M-Pesa), a fast-urbanizing middle class, and an active diaspora property segment in the UK and US. Banking partnership in scoping. Mobile-money integration (M-Pesa) is a Kenya-specific addition to the funding flow.
Regulatory-friendly testbed. Kigali-led.
Rwanda completes Phase 1 with the most regulatory-friendly environment in the cohort. Trust infrastructure aligns with national priorities (Vision 2050, digitization). Smaller market but a strategic substrate for refining the platform's regulator-collaboration playbook before larger Phase 2 expansion.
Mature property market. Premium price points.
South Africa enters in Phase 2 (2029). Existing deeds office reduces the fraud problem relative to Nigeria, but creates opportunities for higher-fidelity trust signals, premium concierge for international buyers (London, New York), and integration with a more mature financial ecosystem. Cape Town and Johannesburg launch markets.
Francophone substrate. Abidjan-led.
Ivory Coast unlocks West African Francophone expansion. Launch surfaces fully French-localized. WAEMU regulatory considerations addressed in partnership with regional counsel. Abidjan-led; Senegal and Cameroon follow in Phase 3 horizon.
East Africa complement. Dar es Salaam-led.
Tanzania completes Phase 2 with East Africa coverage alongside Kenya and Rwanda. Swahili localization. Land tenure complexity addressed with extended D-tier checks for customary titles. Operates as a complement to the Kenya operation rather than a standalone build.
Egypt. Morocco. Ethiopia. Senegal. 2031 and beyond.
By Phase 3, DUNE will operate across seven markets with an established playbook, regulatory relationships, and partner network. North Africa expansion (Egypt, Morocco) opens MENA capital corridors. Ethiopia is the East African scale-up market. Senegal completes Francophone West Africa. Beyond this is JV expansion, institutional capital flows, and property-backed lending.