Investment thesis · in one paragraph

African real estate is a $1.4 trillion asset class with zero institutional trust infrastructure.

Every transaction is a leap of faith. 33% of Nigerian transactions involve fraud or disputed title. Diaspora capital — $5.4B/year flowing toward Nigerian property alone — mostly never closes safely. Existing platforms are classifieds. DUNE is the trust operating system the asset class has been waiting for: verified listings, escrow at a CBN-licensed Tier 1 bank, legal partner title review, Concierge inspection for diaspora, independent dispute resolution. Four trust subsystems, jurisdiction-agnostic, deployable in 90 days per new market. Win in Nigeria; the moat compounds across seven African markets.

The opportunity

A market sized by the absence of competition.

DUNE doesn't compete with classifieds. DUNE competes against a vacuum. Below is the addressable opportunity, sized conservatively.

TAM · Africa
$1.4T

Total African residential property asset value. Includes formal and informal markets across the seven launch jurisdictions and adjacent.

SAM · Nigeria + Phase 1
$74B

Annual residential GMV across Nigeria (Lagos $24B + Abuja $8B), Ghana ($4B), Kenya ($6B), Rwanda ($0.8B), plus secondary cities and diaspora flows.

SOM · 5-year capture
$6.2B

GMV transacting through DUNE by Year 5 at conservative 1.2% capture of Nigeria + Phase 1 SAM. ARR at $48M with 82% contribution margin.

Five revenue lines

Diversified, mostly recurring, with one large transaction-take.

Trust platforms can charge for verification, custody, listing placement, and value-added services. DUNE charges for all four — with diversification across one transaction-take revenue line (escrow) and four recurring/service lines.

Escrow fees

0.4% OF TRANSACTION VALUE

Primary revenue line. Standard 0.4% with Trust Score rebates down to 0.25% for Diamond agents. ~70% of Year 5 ARR. Capped at ₦5M per transaction; floor at ₦25K.

Featured Boost

₦25,000 PER 30-DAY PLACEMENT

Premium listing placement. Higher in search, featured in city carousel, included in diaspora curated picks. Diamond agents get 30% off. ~8% of Year 5 ARR.

Legal Reviewed (D3)

₦150,000 PER TITLE REVIEW

O.J | Richards performs the title review, issues clean-title opinion, and DUNE issues the D3 badge. DUNE retains 30% as platform fee; firm retains 70%. ~10% of Year 5 ARR.

DUNE Concierge

₦150K-650K PER INSPECTION

Vetted inspector dispatched for diaspora buyers. Live walkthrough, certified report. Three tiers based on property type and inspection depth. DUNE retains 40%; inspector retains 60%. ~8% of Year 5 ARR.

Wallet FX margin

0.3% ON DIASPORA FUNDING

USD wire, GBP via Wise, USDC via Circle. CBN-published rate plus margin. ~3% of Year 5 ARR but scales hard with diaspora adoption (the higher-LTV segment).

Standard listing fees

₦5,000-10,000 PER 30 DAYS

Base listing fee per active property. Floor that supports unit economics on volume; not the primary lever. ~1% of Year 5 ARR.

Use of funds · $8M Seed

22 months of runway. Five capital allocations.

38%
Engineering
$3.04M
22%
Operations
$1.76M
18%
GTM
$1.44M
12%
Regulatory
$960K
10%
Reserve
$800K

Engineering ($3.04M). Lead engineer + 6 senior engineers + DevOps + product designer over 22 months. Build complete platform per Engineering RFP. The largest line because the product is the moat.

Operations ($1.76M). Verification Officers (×4), Dispute Officers (×2), Concierge inspectors (×8), Compliance Lead. The human infrastructure that makes trust delivery defensible.

GTM ($1.44M). Head of GTM, diaspora press in UK/US/Canada, agent acquisition, brand activation, partnership development.

Regulatory ($960K). CBN PSP-Lite path, NDPR DPO, legal counsel (NG + UK + US), ISO 27001 audit prep, AML controls.

Reserve ($800K). 10% reserve for opportunistic hires, partner shortfalls, regulatory surprises, currency exposure.

5-year projection

A path from MVP to $220M ARR.

Below is the projected ARR trajectory at conservative assumptions. Year 5 is "Nigeria scaled, Phase 1 launched." Year 7 is "pan-African operational." 82% contribution margin reflects software economics with operations layered in.

YEAR 1 · MVP
$1.2M
Nigeria launch. 1,800 verified listings. 180 closed transactions. ₦5B+ in escrow.
YEAR 2 · SCALE
$8M
Nigeria scale-up. Phase 1 market launches begin (Ghana). Series A close.
YEAR 3 · EXPANSION
$22M
Phase 1 markets live (Ghana, Kenya, Rwanda). Diaspora flows mature.
YEAR 5 · NIGERIA SCALED
$48M
Nigeria at 1.2% SAM capture. Phase 1 contribution. 82% contribution margin.
Four moats

Why the position compounds.

Classifieds are commodities; trust is not. Below are the four moats DUNE compounds with every transaction.

MOAT 01 · INTEGRATIONS

Partner network

Zenith Bank trust account, O.J | Richards legal review, YouVerify NIN, Lagos State Lands Bureau integration. 90-day partner stack per market — competitors face years of relationship-building.

MOAT 02 · COMPLIANCE

Regulatory posture

CBN PSP-Lite path, NDPR DPO, ISO 27001 alignment, PwC audit. Built compliant from day one — competitors retrofit and lose 18 months of runway to it.

MOAT 03 · DATA

Trust Score flywheel

Every closed transaction strengthens DUNE Identity, DUNE Documents, and DUNE Trust Score. The data compounds. Competitor day one is DUNE day 1,800.

MOAT 04 · BRAND

Trust as positioning

DUNE is positioned as institutional trust infrastructure. The brand discipline (this site, the deck, the partner network) signals seriousness. In a market of scammers, looking serious is half the moat.

Request the data room

For qualified investors actively evaluating Series Seed.

The full diligence package.

Master PRD, 16-slide deck, Engineering RFP, financial model, partner letters (Zenith and O.J | Richards), regulatory memos, executive summary. Available under NDA to qualified investors. Founder available for diligence conversations.

FOUNDER & CEO
Richard J. Onyeneho
EMAIL
PHONE
+1 (301) 281-1414
RAISE
$8M Seed · $40M post · 22mo